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S2:E4 - Beyond the Checkbox: The Future of Accessibility in Product Management

Writer: Leah FarmerLeah Farmer

In this episode of Practical Product Management, we’re joined by accessibility pioneer Mike Paciello to discuss how accessibility is evolving beyond compliance—and why product managers need to think bigger.


For too long, accessibility has been treated as a checkbox, driven by legal requirements rather than user needs. But the rise of AI, automation, and personalization is transforming what’s possible. We explore how AI agents could reshape assistive technology, why accessibility should be part of product strategy rather than a last-minute fix, and how the best user experience is one that adapts to the individual, not the other way around.


From practical steps for product managers to bold predictions about the future, this conversation will challenge how we think about building products that work for everyone.


Please see our Resources page for information about the books shared in the Podcast.



Key Takeaways

  1. Accessibility is a Personalization Challenge, Not a Compliance Burden.

    • The best products don’t just check the boxes—they adapt to the user. AI and automation are making it possible to create truly personalized digital experiences that work for all users, not just those who fit traditional design molds.

  2. AI Agents Could Revolutionize Assistive Technology.

    • We’re on the brink of a shift where AI-powered interfaces will interpret needs in real-time, eliminating the need for users to adapt to rigid digital experiences. Instead, products will adjust themselves to the user’s abilities and preferences.

  3. Product Managers Need to Own Accessibility as Part of Strategy.

    • The industry has been stuck in a compliance-first mindset, but serving a broader audience is a business advantage, not just a legal requirement. PMs who invest in accessibility will unlock new markets and opportunities instead of just avoiding lawsuits.


Questions for PMs to Reflect On

  1. Are we treating accessibility as an afterthought, or are we designing for inclusivity from the start?

  2. How can we use AI and automation to make our products adapt to users—rather than forcing users to adapt to our products?


Share your thoughts here or leave us show ideas and questions on our Ask Us page.

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